Manager, Digital Marketing - Skincare Beauty Solutions

Manager, Digital Marketing - Skincare Beauty Solutions

Location

Port Washington, New York

Employment Type

Permanent

Industry

Manufacturing & Supply Chain

Job ID

9183


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Executive Alliance is pleased to represent a leading global manufacturer and distributor of beauty products and treatment solutions. They have a 30-year standing of developing popular, high-quality products in the beauty market that are sold and distributed by major partners in over 100+ countries worldwide.

 

They are seeking a Manager, Digital Marketing who will coordinate, prioritize, plan and supervise digital marketing initiatives from strategy and development for the company’s skincare beauty products subsidiary to process and execution, working with multiple teams including Marketing, Product Development, Creative, Ecommerce and Merchandise.


Job Description:

Executive Alliance is pleased to represent a leading global manufacturer and distributor of beauty products and treatment solutions. They have a 30-year standing of developing popular, high-quality products in the beauty market that are sold and distributed by major partners in over 100+ countries worldwide.

 

They are seeking a Manager, Digital Marketing who will coordinate, prioritize, plan and supervise digital marketing initiatives from strategy and development for the company’s skincare beauty products subsidiary to process and execution, working with multiple teams including Marketing, Product Development, Creative, Ecommerce and Merchandise.

 

 

NOTE: This is a hybrid opportunity (4 days on-site, 1 day remote) located in Port Washington, Long Island, N.Y. at the company’s new global headquarters which is a magnificent, ultra-modern, 272,000-square foot business complex that includes an on-site state of the art Research and Development Center, Fitness Center and all-day cafeteria serving free breakfast, lunch and dinner. The company also has a free transportation shuttle for employees between the local rail station and the company’s HQ campus.

 

 

Candidates accessible to the Port Washington, NY area will only be considered. Relocation packages can be made available.

No international candidates or C2Cs, please.

 

 

The ideal Manager, Digital Marketing will contribute to the company’s skincare business unit’s key campaigns and initiatives by developing and leading the digital marketing strategy through strategic management, execution and measurement.

 

 

Responsibilities

 

• Develops and executes strategic digital marketing programs for business objectives by focusing on topline growth, increasing market share/rank, customer experience and customer retention

• Actively create and manage all procedures, forms, analyses, and reports critical to the execution of digital marketing plans.

• Act as project marketing manager, working with global, internal, cross-functional teams and external partners.

• Leads and implements merchandising initiatives for DTC website, to enhance site experience and customer acquisition/retention.

• All homepage content updates including copy and imagery

• All PDP content updates including copy and imagery

• Creation of new PDP pages as products are launched on site

• Merchandising of PLP pages to feature products that are the marketing focus

• Creation of landing pages needed for various marketing initiatives

• Strategy and implementation of UGC paid efforts.

• Support and guidance in creation of visual assets, when necessary.

• Lead strategy and execution of paid media, podcast, broadcast and CTV advertising in partnership with agencies

• Budget planning, tracking for all paid media related activities including processing of invoices and ensuring payment is received.

• Propose retail-pricing recommendations for all e-commerce promotions.

• Leads implementation of email marketing strategy, including strategic direction, aesthetic and copy updates, process and productivity analysis.

• Develop effective A/B testing strategies for email campaigns to enhance customer engagement and maximize ROI.

• Refine customer segmentation to tailor communication and promotional messages, resulting in increased post-purchase revenue through new product launches and cross-sells.

• Spearhead the development of impactful email flows to increase acquisition conversions and customer lifetime value. Continuously evaluate and refine the customer journey and lifecycle to drive acquisitions.

• Act as SME regarding email deliverability, inbox placement, IP/domain health and reputation, email/messaging best practices including CAN-SPAM and CASL.

• Manages outside agencies supporting in areas including but not limited to paid media, email deliverability, data collection, etc.



Job Requirements:

Requirements:

 


5+ years of Digital Marketing experience, preferably in the beauty industry, with a focus on North America.

 

• Beauty industry experience preferred

• Data analysis

• Strategic thinking

• Project management

• Paid social advertising

• Email marketing

• Copywriting

• SEO

• Proficient in following platforms - Klaviyo, Shopify and Google Analytics

• Exhibit a keen ability to be proactive as well as handle a multitude of projects at one time

• Highly organized and detail-oriented

• Highly analytical with strong forecasting and budget experience

• Excellent team player

• A proven and successful people-management track record

• Deals with confidential information and/or issues using discretion and judgment


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Contact Details:

Doug Wald
Vice President of Recruiting
Executive Alliance
doug@execsallied.com
+1-631-493-0515