Social Media Manager, Paid Campaigns
Social Media Manager, Paid Campaigns
Executive Alliance is pleased to represent our client who are one of the leading boutique digital advertising agencies in the metropolitan New York area. This progressive, award-winning agency were named “Best Workplace of 2020” by a regional New York-area publication.
They are seeking a Social Media Manager, Paid Campaigns with a specialization in planning paid social media programs on platforms including Facebook, Instagram, TikTok and LinkedIn. The ideal candidate should have a minimum of 5 years of experience managing paid social media.
Job Description:
Executive Alliance is pleased to represent our client who are one of the leading boutique digital advertising agencies in the metropolitan New York area. This progressive, award-winning agency were named “Best Workplace of 2020” by a regional New York-area publication.
They are seeking a Social Media Manager, Paid Campaigns with a specialization in planning paid social media programs on platforms including Facebook, Instagram, TikTok and LinkedIn. The candidate should have a minimum of 5 years of experience managing paid social media.
In this role, the candidate will lead their clients’ paid social media campaigns - overseeing campaign strategy, implementation, optimization and performance analysis. This position will manage a social strategist and report to the Director of Digital Strategy.
NOTE: This hybrid position is remote Mondays and Fridays with presence at the company's state-of-the-art headquarters in Hauppauge, Long Island, N.Y.
Only candidates accessible to Long Island, New York will be considered.
Job Requirements:
Responsibilities
Social Media
► Use your deep understanding of social media platforms like Facebook/Instagram, LinkedIn, Twitter, Snapchat, and TikTok to own the strategy, configuration, and execution of all social media campaigns to generate leads—primarily in paid channels.
► Recommend appropriate targeting audiences, KPIs/conversion events, and budgets on a per-client and per-campaign basis.
► Consult with account and creative teams on recommended ad format options and best practices, including running A/B tests to inform future campaigns.
► Work with the analytics team to Incorporate advanced targeting and conversion tracking, including first-party data.
► QA all social campaign setup to ensure budgets, audiences, KPIs, ad creative, etc. are accurate before launch.
► Routinely monitor social metrics to gauge performance and provide insights, recommendations, and optimizations.
► Collaborate with the reporting and analytics team to provide monthly and quarterly learnings and recommendations for future campaigns.
► Actively participate in proposal efforts and existing client presentations.
► Guide agency on platform updates, usage trends, new opportunities and other relevant news.
Desired Skills and Experience
► 4-year college degree or equivalent experience.
► Extensive knowledge of Facebook Ads is required, preferably with Blueprint certifications.
► Expertise in Google Analytics.
► Advanced computer skills (Word, Excel, PowerPoint).
► Strong organizational and presentation skills.
► Experience leading and training junior staff.
► Adaptable to change and ability to multitask.
► Ability to work autonomously and demonstrate self-starter qualities.
► Be a team player.
#ZR #CB
Contact Details:
Doug Wald
Director of Recruiting
Executive Alliance
doug@execsallied.com
+1-631-493-0515