Social Media Manager

Social Media Manager

Location

Hauppauge, New York

Employment Type

Industry

Sales & Marketing

Job ID

7535


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Executive Alliance is pleased to represent our client who are one of the leading boutique digital advertising agencies in the metropolitan New York area. This progressive, award-winning agency were named “Best Workplace of 2020” by a regional New York-area publication.

 

They are seeking a Social Media Manager with a specialization in both paid and organic social media. The candidate should have a minimum of 3 years of experience managing paid social media. In this role, the candidate will lead clients’ paid social media campaigns - overseeing campaign strategy, implementation, optimization and performance analysis. This position will manage a junior social strategist and report to the Director of Digital Strategy.


Job Description:

Executive Alliance is pleased to represent our client who are one of the leading boutique digital advertising agencies in the metropolitan New York area. This progressive, award-winning agency were named “Best Workplace of 2020” by a regional New York-area publication.

 

They are seeking a  Social Media Manager  with a specialization in both paid and organic social media. The candidate should have a minimum of 3 years of experience managing paid social media. In this role, the candidate will lead clients’ paid social media campaigns - overseeing campaign strategy, implementation, optimization and performance analysis. This position will manage a junior social strategist and report to the Director of Digital Strategy.

 

NOTE: This is a hybrid opportunity where the ideal candidate must be able to work in the company’s state-of-the-art HQ 3 days per week/2 days remote in Hauppauge, L.I., N.Y.

 



Job Requirements:

Social Media

 

► Use your deep understanding of social media platforms like Facebook/Instagram, LinkedIn, Twitter, Snapchat, and TikTok to own the strategy, configuration, and execution of all social media campaigns to generate leads—primarily in paid channels.

 

► Recommend appropriate targeting audiences, KPIs/conversion events, and budgets on a per-client and per-campaign basis.

 

► Consult with account and creative teams on recommended ad format options and best practices, including running A/B tests to inform future campaigns.

 

► Work with the analytics team to Incorporate advanced targeting and conversion tracking, including first-party data.

 

► QA all social campaign setup to ensure budgets, audiences, KPIs, ad creative, etc. are accurate before launch.

 

► Routinely monitor social metrics to gauge performance and provide insights, recommendations, and optimizations.

 

► Collaborate with the reporting and analytics team to provide monthly and quarterly learnings and recommendations for future campaigns.

 

► Actively participate in proposal efforts and existing client presentations.

 

► Guide agency on platform updates, usage trends, new opportunities and other relevant news.

 

Desired Skills and Experience

 

► 4-year college degree or equivalent experience.

 

► Extensive knowledge of Facebook Ads is required, preferably with Blueprint certifications.

 

► Expertise in Google Analytics.

 

► Advanced computer skills (Word, Excel, PowerPoint).

 

► Strong organizational and presentation skills.

 

► Experience leading and training junior staff.

 

► Adaptable to change and ability to multitask.

 

► Ability to work autonomously and demonstrate self-starter qualities.

 

► Be a team player.


#IND2 #ZR #CB


Contact Details:

Doug Wald
Director of Recruiting
Executive Alliance
doug@execsallied.com
+1-631-493-0515